[Video] Visual Artist Bryon Summers on using Life’s Lemons creatively

As a creative, you’re constantly faced with the task of translating information in a visually interesting way. Although the finished product looks simple the work that goes behind memorable pieces of creative work can be complex, reworking and refining an original concept to its final stages.

Like many skills, thinking creatively takes time (and patience…something I’m learning I need to have more of in my day to day work).

I’ve found constantly surrounding yourself with sources of inspiration can really help and try not to limit myself to one source – you can find inspiration in pretty much every and anything! Also there have been many times when ideas I’ve thought of as mistakes have ended up being the starting point for some of my best pieces of work. Understanding this has definitely been a huge factor in my own work as a creative.

“The reasonable man adapts himself to the conditions that surround him… The unreasonable man adapts surrounding conditions to himself… All progress depends on the unreasonable man.”

– George Bernard Shaw

I came across a great talk by creator and photojournalist Bryon Summers in which he shares his thoughts on the well known “When Live Gives You Lemons” quote but from a creative point of view. In the talk hosted by Creative Mornings – a site featuring a series of breakfast lectures aimed at the creative community, Summers shares his own personal journey as a creative and how he tackles challenges creatively.

These challenges although on the onset can be frustrating once tackled are great lessons. As we enter a new year, what will you be creating with your lemons?


image via Jane Farnham