seen. [zi:n] is a Munich-based brand named after the Jamaican term for understanding. It was founded at Dead End Beach, Montego Bay, Jamaica, in 2004.
Following reggae music’s long tradition of mash-ups and remixes and looking at Kingston as the all-time capital of Planet Rock, seen. blends a German design approach with a Caribbean sense of street style, pride and consciousness.
seen. – we nice things up.
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