Now THIS is what I call a collaboration. PUMA has collaborated with artist Kehinde Wiley to create a limited edition run of football boots (Only 302 pairs are being made – 302 reflects the 302,00000 km2 area of the African continent).
The boots are going on pre-order for release on the 11th of December so if you have £140…I’d suggest you get yourself some affordable art!
In his second collaboration with PUMA, Kehinde Wiley, with his signature graphic prints inspired by the bold colors of Africa, took the v.1.10 football boot and made it into something extraordinary. Together, the product statements help set the stage for the ongoing PUMA Global Football campaign that is leading up to and through the FIFA World Cup™ 2010 in South Africa.
Kehinde Wiley has distinguished himself for his portraits of famous African-Americans depicted in classical poses set against Wiley’s signature graphic backgrounds. These brilliantly colored patterns are featured in the line of apparel, footwear and accessories that he recently designed with PUMA. Embodying the spirit of what it is to be a football player and fan – Wiley consistently brings both intensity and passion to his creations.